For us, by us? Last year we did some research to find out Why Koreans own most Black Beauty Supply Stores.We quickly discovered that Black women, spend an estimated $7.5 billion annually on beauty products. So how much of that is going back into the pockets of black-owned beauty brands? We were curious to see how many black hair product companies that market to black people are actually black-owned, and surprised by how many of the most popular ones weren't. Including; African Pride, ElastaQP, Smooth ’N Shine, Ultra Sheen, Sulfur 8, Infusium 23, Mizani, Dark and Lovely, Optimum Care, Soft & Beautiful, Doo Gro, Dax, Creme of Nature, African Best, Pro-Line (Just for Me), and Dr. Miracles to name more than a few. We’ve rounded up a few of our favorite Black Owned Hair Care brands for those who choose to invest their coins back into the community.

Taliah Waajid  Taliah Waajid is a Hairstylist and the “Queen of Curly, Coily, Natural Hair Care”. Her quality products help promote healthy using natural ingredients, fruits and herbal  extracts. This brand has been killing the natural hair game for over 25 years.

Miss Jessie’s  Sisters Miko and Tito opened the first Miss Jessie’s Salon in 1997. They saw a need for curly hair professionals that wasn’t being filled. Daughters of a Japanese mother and African-American father, their multi-textured hair had been mistreated for years. Until they decided the best way was to do it themselves. And offer their services to other natural and naturally curly clients. Since 2004 they’ve produced  a natural hair care line for kinky, coiled, curly and wavy hair. The products range from styling cremes, moisturizers and deep conditioning treatments.

Design EssentialsCEO and President, Cornell McBride, Sr. made millions with his first few products in the eighties. After selling to Johnson Products in 1989 he began developing The Design Essentials hair care system which was launched in 1990. Design Essential products are engineered to infuse hair with a natural balance of vitamins and protein that promote movement and manageability. They offer a variety of products for different hair types and concerns which can be found on the drugstore shelf or at the salon.

Sienna Naturals  Sienna Naturals is the product that “puts hair-care first”. The four-step, plant based hair routine is a simple and easy way to give textured hair what it needs most. Created by Howard University grad and mother Hannah Diop when she couldn’t find products that truly nourished her hair.

The Mane Choice  Once a a home-based company The Mane Choice is now a multi-million-dollar brand. The company made history as the the first hair vitamin to be featured in the hair aisle at Target. The main goal of CEO Courtney Adeleye is to make sure every product she offers works from the inside out. Beautifying while improving the health of her customers.

Kinky-Curly — Kinky-Curly is a leading hair care brand for naturalistas. Shelley Davis founded the company in 2003. And has continued to offer products free from petroleum, mineral oil, alcohol, silicone, parabens, and acrylics. Their products are specially formulated to provide moisture and strong hold without drying out curls.

Jane Carter Solution  A hairstylist and salon owner for 20 years, Jane created her line after having an allergic reaction to the hair products she’d been using on clients. Disappointed by the lack of chemical free product choices, Carter  formulated a hair care line for all hair types and textures using plant-derived ingredients.

PuffCuff  The PuffCuff was created by Ceata E. Lash when she changed her lifestyle and her hairstyle. As a new naturalista she searched for hair accessories that worked with the thickness and texture of her hair. Not against it. Everything she found was created for thin, straight hair and would cause hair breakage, damage or cinched her hair to its smallest point of resistance. So she set out to create an easy-to-use styling tool that was sanitary, durable, affordable and could help create quick looks without stressing the hair. In 2014 the PuffCuff was born and it is still one of the few styling tools that can be used on the curls, waves, braids and locs of men, women and children.

Eden Bodyworks  At 13 years old, Jasmine Lawrence couldn’t find the right products to care for her damaged hair. So she founded her own line and shared it with the world. 10 years later her line has expanded to include body and kids collections and can be found at drug stores nationwide.

Girl + Hair  Depending on the season and reason, Founder, Dr. Camille Verovic would choose a preferred protective style, such as hair extensions, crochet braids, wigs, braids, or weaves. She soon realized that there were no natural hair care product that helped maintain and grow her natural hair while it was put away in a braided protective style. So in 2010 she created Girl + Hair. Each product flows through a specially designed nozzle tip into the braided hair and onto the scalp.

The Afro Hair & Skin Co.  This British brand is a purveyor of pure plant magic. They handcraft organic hair and skin products using natural and locally sourced ingredients. The company’s Founder and Creative Director Ibi Meier-Oruitemeka is an advocate for holistic health and wellness in black women. She seeks to eliminate  the common toxins that contribute to the undermining of black women's health  by  providing high functioning all natural alternatives.

Hairfinity  When Tymeka Lawrence and husband Brock Lawrence, couldn't find products that were both safe and effective,  they created Brock Beauty. Their Hairfinity Hair Vitamins broke the internet when celebrities like the Kardashians and Nicki Minaj endorsed them. Since then, the brand has grown into a full scale hair care line with shampoo, conditioner, oil, masks, and repair kits.

Leave a comment


September 01, 2018

Nice list… Don’t forget, Natura4U is also a black owned natural hair care company. You can go to check them out on Facebook under Natura4U Products.

Paula K.

October 02, 2018

I am a cosmetologist & a salon owner in South Holland IL who has transformed many clients hair with Biostrand products which is owned by a black person. I am asking those who are invested in quality natural products that’s safe for clients, the salon providers, & our environment to reach out to Biostrand. We need more Biostrand products on the market. My goal is to share my testimony. Biostrand has been around for over 25 years and I pray it will stay around even longer but we have to share our story! I would love to see Biostrand represented in the article above or alike and get exposure to this platform as a Black Owned Co. specializing in the Wholistic Hair Replenishing Approach..
Paula K.


January 01, 2019

I’ve used this product in my natural hair and purchased more…. please tell me you guys worked with artist H.E.R on her new single “as I am” it’s an awesome song for a pretty awesome natural hair care product THATS BLACK OWNED… I LOVE IT!


January 05, 2019

This is cute and all but please I desperately need a one stop website with all these black hair care product OWNED BY A BLACK PERSON. I need the website that ships worldwide because BLACK PEOPLE ARE EVERYWHERE. Something similar to hairandbeautyworld. Hair and beauty world is not owned by black and I would like to invest my money in one owned by a black person. Any ideas guys?


January 09, 2019

If any of you are looking for a “one-stop-shop” to purchase black owned hair care products from a black owned website, head over to! More brands are being researched and added constantly, so check back if you don’t see what you’re looking for!

You can also follow us on Instagram at @naptural_selection for brand and product updates. Happy shopping!


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