Two Years of Trying, Nine Colors, and One Divine Purple 💜

The real story behind PuffCuff's newest color.

For years, y'all have been asking me the same question.

"Ceata, when are you going to make PuffCuffs in more colors?"

And for years, I've wanted to give you an answer other than "We're working on it!"

Trust me, I've wanted more colors just as much as you have. But wanting something and actually making it happen are two very different things, especially when you're running a small business that manufactures a patented product.

So, let me tell you how we finally got to Divine Purple.

It Wasn't for Lack of Trying

We've been trying to introduce new PuffCuff colors for the past two years.

And we've run into manufacturing challenges along the way.

Here's something people don't always realize about owning a product-based business. You can have a great idea, customers ready to buy it, and every intention of making it happen. But none of that guarantees your manufacturer can deliver what you need, when you need it.

There's a lot that happens between having an idea and getting a finished product into someone's hands.

I've learned that lesson more times than I care to count over the past 13 years.

And when you're a small business, you don't always have the resources or leverage that larger companies have to make things happen on your timeline.

Sometimes you have to adjust your plans. Sometimes you have to wait. And sometimes you have to start over.

That doesn't mean you've given up.

It means you're figuring out another way.

Why Color Matters

When I invented PuffCuff, my focus wasn't on making a fashionable hair accessory.

I was trying to solve a problem.

I was tired of using elastic bands that pulled on my hair, created tension, and left me with headaches. I wanted something that would allow me to wear my naturally textured hair comfortably, without having to fight with it.

That's how PuffCuff was born.

But over the years, I've learned that our customers want more than just a solution to a problem.

You want choices.

You want to coordinate your accessories with your outfits. You want something that reflects your personality. You want the same freedom to express yourself through your hair that everybody else enjoys.

And I get that!

PuffCuff has always been about giving people with textured hair options. So it makes sense that our customers would eventually want more color options, too.

Nine Candidates. Zero Drama.™

This year, I decided we needed to approach things differently.

Instead of choosing a color based on what I liked or what someone on our team thought would sell, I wanted to hear directly from our customers.

After all, you're the ones wearing PuffCuffs!

So we put nine colors on the ballot and invited our Curlfriends to vote.

And y'all showed up!

We received 122 survey responses, and when the votes were counted, Divine Purple was our winner, with Fire Red coming in second.

I loved seeing everyone get involved.

What made this different was that we weren't asking you to vote on colors that were just ideas. We had already narrowed the choices to nine colors confirmed as manufacturing options.

After what we'd experienced over the previous two years, that mattered to me.

I wanted this vote to lead to something we could actually produce.

And this time, we were able to move forward.

The People Have Spoken!

Divine Purple is officially in production!

And we're making it in all five PuffCuff sizes: Original, Junior, Mini, Micro, and Teeny.

I know some of you have been waiting a long time to add a little color to your PuffCuff collection. Believe me, I understand.

We're planning to make Divine Purple available to our VIP Curlfriends on November 25, 2026, at 10 AM ET, with everyone else getting access on November 27.

It's been a journey getting to this point, and I'm excited to finally see it happening.

But here's something else I've learned about business.

Just because you can make something doesn't automatically mean you should keep making it.

Customers ultimately tell you what they want through their purchases, not just their votes.

And that brings me to Fire Red.

Now, About That Fire Red... ❤️

I haven't forgotten about you Fire Red fans!

You came in second, and we noticed.

Will Fire Red make an appearance in 2027?

Well, that just might depend on how Divine Purple does.

I'm not making any promises. I've been in business long enough to know better than that!

But if Divine Purple is a success, it certainly gives us a good reason to consider bringing another customer-selected color to life.

So, we'll see what happens.

One color at a time, Curlfriend. One color at a time!

More Than Just a New Color

I've been building PuffCuff since 2013, and if there's one thing this entrepreneurial journey has taught me, it's that perseverance is a requirement.

Things don't always work out the first time. Or the second time.

You make plans. Things change. You figure out what went wrong, make adjustments, and keep moving.

That's the part of entrepreneurship people don't always see.

They see the finished product, the announcement, the pretty pictures, and the excitement.

They don't necessarily see the years of trying to make something happen behind the scenes.

Divine Purple is one of those moments for me.

It's a reminder that even when something takes longer than expected, it can still happen.

And I love that our customers got to be part of making this one happen.

Thank you for continuing to support PuffCuff, for telling us what you want, and for sticking with us while we figure things out.

You asked. We listened. You voted. And Divine Purple won.

Now let's see where this takes us!

With love and appreciation,

Ceata E. Lash
Founder & Inventor, PuffCuff 💜