We were honored to be invited to the APS Back-To-School Bash again this year. The day started with early setup. Exhibit Hall C of the Georgia World Congress Center was filled with vendors from all over the city; eager to support the children of Atlanta.
A football field length line of parents with their children awaited the doors opening. Fox 5 Atlanta was in attendance. The local radio station, V103 had a tent featuring a large stage with one of their DJs on the mic and spinning music all the while hundreds of volunteers hustled about preparing to receive the young guests.
When the doors opened, the attendees poured in. It took no time at all for smiling faces to make their way to our booth. On the table were posters for the kids to color with the statement, “I love me & I love my hair!” One with an illustration of a boy and another with an illustration of a girl both with positive affirmation imprinted in their hair. We asked that the parents take a photo of their child holding their finished works of art, post them to social media and tag us. Before the clock struck 12 on Sunday morning, so many creative and beautiful submissions flooded our social media feeds.
Parents and children approached the table with many questions:
- “What is the PuffCuff?”
- “What does it do?”
- “How does it work?”
- “Is it for my hair?”
- “She has a lot of hair, it’s too thick, I don’t think it will work.”
We watched our Founder demo all of our PuffCuffs; all sizes, in different styles on all kinds of hair types. Each child who sat in the seat was encouraged to ditch the band and show the difference the PuffCuff makes. The faces of the children and their reactions were priceless. Their hair was secure without tension or tugging. They held a mirror and watched the application and removal process and went home with the PuffCuff in their hair, along with a headband adorned with a pair of hot pink sequined kitty-kat ears.
The happiness was evident in each child’s eyes as they looked at themselves in the mirror, gave hugs, looked again, and gave more hugs. One little one was so happy, she gave Ceata a huge kiss!
The energy was almost tangible as the drumline and cheerleaders that marched through the hall. V103 hosted a showcase; with various Atlanta artists singing, dancing and rapping.
Along with the styling demos, it was also a time for education. We were able to talk to many parents about the PuffCuff. We explained how it would work for them as well as their children. Moms and Dads alike came over to the booth with questions. “So it will keep her hair in place, but it won’t be tight? That’s so awesome. I know these elastic bands aren’t good for her hair.”
We even ran into some fans who were familiar with the brand and eager to see what new things were on the horizon.
As always, we thank each of you for your unwavering support. The APS Back-To-School event was yet another opportunity for us to give back to the community and spread the word about PuffCuff. We hope the young ones we met started school this year full of confidence and rocking the hair the good Lord gave them; no tension, no hair damage and most importantly no headaches!