To champion for self-confidence and self-acceptance by providing painless damage-free styling accessories for those with thick, curly, or textured hair.
"More than half (53%) of men said they want to overcome and embrace their insecurities, but don’t know where to start. In good news though, 54% have already started their journey."*
The beauty industry thrives on the idea of exclusion and providing top-down solutions. It forces unrealistic image standards, not taking the time to know their customers' actual wants and needs is this industry's modus operandi for women, often not giving men with texture and curls a thought. PuffCuff Male is for men of texture, offering products to enhance and moisturize through safe grooming and styling tools. Our flagship item, the PuffCuff, is a simple alternative to elastic bands, ending tension, breakage, and headaches. In addition, the double patented design works with the fullness of curls instead of restraining them, resulting in a "barely there" feeling.
FACT: The beauty and personal care industry caters to those with straight hair, thus causing the invention of PuffCuff over seven years ago. Though the industry is slowly trying to catch up, meeting the needs of the male market hasn't even left the gate. As a result, information on caring for and style curly hair is limited, leaving men unsure. So we are breaking the cycle, starting conversations, and providing self-care solutions for men of color and men with curls.